Agenda

Noon – 6:00 p.m. Conference Registration Check-In
4:00 – 6:00 p.m. Welcome Reception (Appetizers and Refreshments)
Enjoy dinner at the hotel or in the town of Coeur d’Alene (on your own)
8:30 p.m. until ??? Cocktails and Conversation – Celebrating 50 Years at Great Harvest! Please join fellow attendees, lakeside, for a cold drink and a warm fire. All registrants are invited to attend this informal event (two hosted drinks for each attendee).

General Sessions
- State of the Union – John Dikos
- Evolution not Revolution- How we evolve, keep existing customers & attract new ones- John Dikos
  - Industry Trends
  - Our current position within the industry (our consumer research)
  - Our aspirations and where we’d like to be in 5 years
- Great Harvest Brand 3.0- Introducing our new look & feel (Refresh & Direction)- Jena Henderson & Think Traffic
- Great Harvest Bakery 3.0-Re-imagining our Kitchen –Ops Engineering- Jeff Evans & Moseley Group
  - Pursuit of operations excellence & vision for this function.
  - Create common operations language & share highlights of engagement and future state of this work.
Breakout Session #1 Our guest experience. From the Bread Board to Bringing Them Back! * note there will be time in the agenda to attend both breakouts
- Process focused on elevating the customer’s experience.
- Franchisee Panel and Q&A.
Breakout Session #2 Profitable Pricing!
- Simple playbook to dial-in your pricing in a dynamic operating environment. Maintain healthy prime costs (COGS & Labor) and don’t get stuck in analysis paralysis. Case studies on approach to pricing from an operator’s perspective.
- Franchisee Panel and Q&A
General Session – Bread Excellence Competition
- 10 Finalists from Phenomenal Bread nominees.
Awards Dinner

General Session
- Deep Dive into our Customer, Menu, and Data Warehouse Overview of Menu Insights, Customer Journey and What We’ve Learned
Breakout Session #1 Growing Your Off-Premise Business (catering, markets & events) *Note there will be time in the agenda to attend both breakouts
- This session will provide you with proven methods to build your business book, catering, effectively utilize LSM, and utilize profitable off-premises markets and events.
Breakout Session #2 ProfitKeeper The New Best Measures Club
- Live Demo
- Franchisee Panel & Q&A
Exhibiting Vendor Office Hours at Exhibit Hall
Franchise Owners Take the Stage: Built by You, For You
- This standout session is shaped entirely by our Advisory Group. Featuring real challenges, ideas, and opportunities that matter most to franchise owners, round table topics that will facilitate the kind of frank, owner-to-owner conversation that simply can’t be replicated in any other format.
Happy Hour Cruise – Appetizers and Refreshments
Enjoy dinner at the hotel or in the town of Coeur d’Alene (on your own)